This year was my first attending South by Southwest. It’s an incredibly fun (and perhaps even more so exhausting) event. Tens of thousands of people literally taking over an entire city for a two week period. In addition to hosting an awesome “Photo Factory,” with the team at Piqora, I was privileged to interview a number of bright folks including best selling author and Grantland.com lead baseball writer Jonah Keri (@jonahkeri). We talked about his new book (you can buy it here), his thoughts on current MLB events, the Expos and his addiction to Lifehouse. Below you’ll find both audio and video of the conversation. As always, I’d love it if you subscribe through iTunes here. Enjoy!

Click here to download the audio.